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	<title>Comments on: CNN and the &#8220;House of Brands&#8221; strategy &#8230;</title>
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	<description>Reflections on Global Business and Management</description>
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		<title>By: CNN? Not on CNN &#171; Human Clipping Service</title>
		<link>http://michaelhu.com/2009/02/22/cnn-and-the-house-of-brands-strategy/#comment-120</link>
		<dc:creator><![CDATA[CNN? Not on CNN &#171; Human Clipping Service]]></dc:creator>
		<pubDate>Tue, 30 Jun 2009 13:17:18 +0000</pubDate>
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		<description><![CDATA[[...] In fairness, CNN is now among a smorgasbord of channels.  With more and more viewers getting digital cable, the familiar CNN logo is splashed across the bottom of the screen for channel surfers. So perhaps the network assumes viewers will KNOW they are watching CNN, and therefore is giving them additional info. Making a distinction between oneself and the competition is always a plus. (Updated 6/30/09: Another blogger&#8217;s theory is that this is part of a &#8220;house of brands&#8221; strategy.) [...]]]></description>
		<content:encoded><![CDATA[<p>[...] In fairness, CNN is now among a smorgasbord of channels.  With more and more viewers getting digital cable, the familiar CNN logo is splashed across the bottom of the screen for channel surfers. So perhaps the network assumes viewers will KNOW they are watching CNN, and therefore is giving them additional info. Making a distinction between oneself and the competition is always a plus. (Updated 6/30/09: Another blogger&#8217;s theory is that this is part of a &#8220;house of brands&#8221; strategy.) [...]</p>
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