From Vendor Management to Platform Orchestration

With escalating pressures to continually provide innovative market offerings while simultaneously demonstrating sustainable, profitable growth, it’s no surprise that CPG and retail companies are thinking more like their consumers. They are challenging the traditional topics as basic as how to define a channel and the nature and value of a product. For example,  Coca-Cola is taking steps to transform their traditional vending and fountain machines into digital nodes of consumer engagement, and Peapod is taking the store front to where consumers are through mobile commerce technologies. Achieving these innovative value chains require progressive companies to reach beyond their traditional core competencies to combine cross-disciplinary technologies and capabilities to create compelling value propositions.  The outsourcing of convergent platform innovation requires several key elements of success ..Read complete article in Supply & Demand Chain Executive

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