From Vendor Management to Platform Orchestration

With escalating pressures to continually provide innovative market offerings while simultaneously demonstrating sustainable, profitable growth, it’s no surprise that CPG and retail companies are thinking more like their consumers. They are challenging the traditional topics as basic as how to define a channel and the nature and value of a product. For example,  Coca-Cola is taking steps to transform their traditional vending and fountain machines into digital nodes of consumer engagement, and Peapod is taking the store front to where consumers are through mobile commerce technologies. Achieving these innovative value chains require progressive companies to reach beyond their traditional core competencies to combine cross-disciplinary technologies and capabilities to create compelling value propositions.  The outsourcing of convergent platform innovation requires several key elements of success ..Read complete article in Supply & Demand Chain Executive

View All

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s