Fulfillment: a Secret Weapon in Omnichannel

Getting fulfillment right is much more mission-critical in a digital enabled, multichannel venue compared to a traditional brick and mortar retail setting.  Fulfillment represents significantly higher costs in multi-channel—up to 18 per cent of online-order revenue in the US market, about four times the proportion for traditional channels. Fulfillment also carries more brand impact than traditional settings, as digitally connected customers rely increasingly on receiving and updating orders quickly and accurately. In short, fulfillment is mission-critical in boosting profit and customer satisfaction, making it a secret weapon for multichannel success…. Read complete article 

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