I had a great time as a guest lecturer at Babson College this week where we discussed best practices and emerging trends in omnichannel supply chain. Very engaging class and lively discussion. Key topics included:
– The importance of fulfillment as a source of strategic differentiation
– The need for segmented customer promise to define a winning fulfillment solution (networks, flows, assets)
– Conversely, the need for rapid supply chain experimentation (i.e. supply chain cost and service trade-offs should) to inform business strategy
– Emerging structural trends that will shape tomorrow’s omnichannel supply chain
You can check out the lecture materials here
Many thanks to prof. Phil Licari for the invite.