Product Outsourcing Success in CPG & Retail

With escalating pressures to continually provide innovative offerings and demonstrating sustainable, profitable growth, it’s no surprise that product outsourcing success is becoming a strategic topic in Consumer and Retail. For example,  Coca-Cola is transforming their traditional fountain machines for consumer engagement. Peapod is taking the store front to where consumers are through mobile commerce technologies. And…

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Strategic outsourcing is not an oxymoron

The term “strategic outsourcing” may sound like an oxymoron. Traditional dogma of outsourcing calls for companies to sequester strategic capabilities in-house and only source non-core or commoditized capabilities from 3rd parties.  The situation becomes more complex in a dynamic market context since (i) what may be deemed a core competency today may become peripheral tomorrow…

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