In 2003, William Gibson wrote a prescient novel - Pattern Recognition - that explored the tension between art and mass commercialization in retailing, among other interestingly speculative themes. One area of Gibson's focus was consumer fatigue against ubiquitous brands in an increasingly global and digital market through his metaphoric protagonist Cayce Pollard - a coolhunter who experiences and uses as a consulting tool her… Continue reading Muji, William Gibson and the Future of No Brand
Michael Hu | BCG 