The traditional value chain boundaries separating manufacturers and retailers are starting to blur under a digital, omnichannel setting. Brands are becoming retailers and increasingly playing an active role in the consumer Research – Shop – Buy cycle
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Muji, William Gibson and the Future of No Brand
In 2003, William Gibson wrote a prescient novel – Pattern Recognition – that explored the tension between art and mass commercialization in retailing, among other interestingly speculative themes.
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