Digital | Supply Chain | E-Commerce
The traditional value chain boundaries separating manufacturers and retailers are starting to blur under a digital, omnichannel setting. Brands are becoming retailers and increasingly playing an active role in the consumer Research – Shop – Buy cycle
Continue reading “Brands are Becoming Retailers”
In 2003, William Gibson wrote a prescient novel – Pattern Recognition – that explored the tension between art and mass commercialization in retailing, among other interestingly speculative themes.
Continue reading “Muji, William Gibson and the Future of No Brand”