Brands are Becoming Retailers

Brands are Becoming Retailers

The traditional value chain boundaries separating manufacturers and retailers are starting to blur under a digital, omnichannel setting. Brands are becoming retailers and increasingly playing an active role  in the consumer Research – Shop – Buy cycle

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Muji, William Gibson and the Future of No Brand

Muji, William Gibson and the Future of No Brand

In 2003,  William Gibson wrote a prescient novel – Pattern Recognition –  that explored  the tension between art and mass commercialization in retailing, among other interestingly speculative themes. 

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