Building an Omnichannel Supply Chain for Brands

Building an Omnichannel Supply Chain for Brands

Consumers today are spoiled for choice. No matter where they live, they have at their fingertips a vast assortment of products, delivery options, and a never-ending parade of exclusive products and special offers.

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Same Day Delivery at TPA/GMA 2016

Same Day Delivery at TPA/GMA 2016

I had a great experience co-presenting with Michael Kors, Google and Instacart on the topic of same day delivery at the 2016 GMA Supply Chain Conference last week.

We discussed the underlying supply and demand side drivers of same day delivery and emerging models (see figure below).

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6 Trends Shaping Omnichannel Supply Chain

6 Trends Shaping Omnichannel Supply Chain

Omnichannel retail sales have consistently doubled every 4-5 years since 2001 and is expected to become a $1.8 trillion dollar market by 2016 and hit $7 trillion by 2025. Part of the growth is driven by consumers taking their shopping online. However this is just one side of the equation.

The other enabler is the continued increase in supply chain innovation as companies seek to make more products available with faster and more flexible delivery options at lower cost.

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